How much is your privacy worth? Only 95 cents a day, according to AT&T.

How much is your privacy worth? Only 95 cents a day, according to AT&T.

"That's what AT&T is planning for its new fiber optic Internet service in Austin. 

For $99 a month, customers who sign on with the company's GigaPower network will get access to a 300 Mbps connection, one that will automatically be upgraded to a full gigabit per second at no extra charge once AT&T is satisfied with its initial rollout. But for just $70 a month, city residents can get the same service if they submit to something called AT&T Internet Preferences, a program the company says "may use your Web browsing information, like the search terms you enter and the Web pages you visit, to provide you relevant offers and ads tailored to your interests." 

Based on these numbers, AT&T appears to value Austinites' privacy at just under $350 a year."
WashingtonPost